Austere and majestic, the north eastern tip of Sardinia offers visitors splendid scenery moulded by the wind. Along the coast and in the wonderful Archipelago of La Maddalena, the granite rocks sculpted by the elements are reflected in the crystal-clear waters of Sardinia’s seas and the rugged outlines of the coast hide charming secluded bays with soft white sand beaches. The region is rich in historical remains, and the hinterland of Gallura is a rocky casket preserving archaeological sites, churches perched on the rocks and characteristic small towns in which time stands still.
The story of the Costa Smeralda is one of love at first sight, the story of a magic land and a prince with vision. It was in 1959 that Prince Karim Aga Khan became wildly enamoured of the unspoilt beauty of this stretch of coast. Three years later he formed the Consorzio Costa Smeralda which embarked on a process of tasteful tourist development, based on a fine balance of architectural and natural elements, giving concrete form to the Prince’s dream. Today the Costa Smeralda continues to attract for the beauty of its sea, enchanting with a discreet, unmatched blend of style and class.
The pulsing heart of the Costa Smeralda, Porto Cervo welcomes guests with top-notch services and facilities. The centre is developed with unique architectural style round a natural harbour, giving life to the well-known promenade known as Le Chiacchiere dropping down to the Sottopiazza, amidst exclusive boutiques and artisan workshops. Summer heralds the exclusive Vita Smeralda, which crowds its docks with yachts and enlivens the area with exclusive evening events, entertainment and concerts. From dawn to dusk, Porto Cervo places on stage a never-ending show, into which visitors plunge headfirst, or can take in small doses, in the all-embracing reserve of La Tiara del Cervo.